About Me
I am a seasoned product leader and entrepreneur with over 27 years of experience turning ideas into market-ready digital products. My journey has given me a 360-degree view of the product lifecycle, culminating in a strong focus on building practical AI solutions.
I've led multiple AI initiatives, from managing a team to build an AI-powered email marketing platform, to architecting `Supereducado`—a distinct EdTech platform featuring agentic workflows for content generation. This commitment to hands-on building demonstrates my ability to master the full AI product lifecycle.
Core Competencies
AI Product Management & Innovation
- Product Vision & Strategy
- Driving AI Innovation
- Roadmapping & Prioritization
- Team Leadership
- User-Centric Design
- A/B Testing & Validation
- Competitive Analysis
- Go-to-Market Strategy
- Data-Driven Decisions
AI Solutions Architecture
- Systems Design
- API Integration
- Prototyping & MVP Dev
- Scalability Planning
- Technical Feasibility Analysis
Agentic AI Automation
- Agentic Workflows
- N8N & Make.com
- LLM API Integration
- Custom Tool Integration
- Performance Optimization
Early Adopter in Applied AI
Featured at Web Summit 2019
My focus on AI began long before the current hype cycle. In 2019, my AI startup concept, `LeadMessenger.ai`, was selected for the prestigious Alpha program at Web Summit in Lisbon. This experience demonstrates a long-standing passion for identifying real-world applications for AI technology and the foresight to act on them.
My Best Work
AI Product Development
Role: Founder & Product Lead
As a hands-on product builder, I've led multiple AI initiatives from concept to MVP. This includes leading a team to build an AI email platform, architecting an EdTech platform (`Supereducado`) with agentic workflows, and developing the `LeadMessenger.ai` concept selected for the Web Summit Alpha program.
E-commerce Consultancy
Role: Founder & Managing Director
I founded and scaled a consultancy to a team of 10, serving as the lead technical and strategic advisor for nearly 100 e-commerce brands. My focus was on designing and implementing thousands of complex automation workflows in platforms like Klaviyo and ActiveCampaign to drive client growth.
Foundational Ventures
Role: Founder & Digital Product Specialist
My early career was defined by entrepreneurship. I single-handedly built and sold an EdTech SaaS platform (`Ótima Prova`) for a 31x ROI. I also managed international dev teams, designed UI/UX, and handled all aspects of web development and server administration for a diverse range of clients.
Let's Build the Future
I'm actively seeking opportunities to join innovative teams as an AI Product Leader. If you're looking for someone with a bias for action and a track record of shipping products, let's talk.